Top 5 Fashion Games on iOS in Switzerland Q2 2023

During the second quarter of 2023, the top 5 fashion game applications on iOS in Switzerland showed varied performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look into the market dynamics of these popular apps.

Project Makeover experienced notable fluctuations in weekly revenue, peaking at approximately $22K in mid-April. Downloads saw a significant spike in mid-June, reaching around 2.3K. The app also maintained a healthy number of active users, peaking at nearly 28.3K in mid-June.

Makeup Stylist -DIY Salon game had a relatively low revenue throughout the quarter, with a notable increase to $114 in mid-June. Weekly downloads remained steady, with a slight dip in early June but recovering to 537 by the end of the quarter. Active users showed a gradual decrease from 7K in early April to approximately 5.8K by the end of June.

Makeover Studio: Makeup Games showed consistent performance in terms of revenue, with figures hovering around $200-$300 for most weeks. Downloads saw a significant fall, starting at 989 in mid-April and dropping to 446 by the end of June. Active users also displayed a downward trend, from 10.5K in mid-April to around 8.7K by the end of the quarter.

Merge Studio: Fashion Makeover encountered a steady decline in revenue, starting at $852 in early April and ending at $294 in the last week of June. Downloads followed a similar pattern, with a sharp drop from 1.5K in early April to just 48 by the end of June. Active users also decreased, from 4.3K in mid-April to approximately 2.8K by the end of the quarter.

Lastly, DIY Paper Doll had no reported revenue but showed a significant decrease in downloads, from 1.3K in late March to 163 by the end of June. The number of active users also declined, from 1.9K in early April to around 849 by the end of June.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.